If you have an Instagram account, then there is no reason why you can’t make use of the direct messaging service. Let’s jump straight into question 1… Can my business get Instagram Direct?
This rapid rise suggests that Instagram’s messaging service could prove to be a useful marketing tool, but before we’re able to fully determine its value, we need to be asking three important questions: Instagram Direct for BusinessĪre people really using it? Absolutely! In fact, Instagram seems to be quickly catching up on Facebook Messenger, reporting more than 375 million active users each month.
It removes the generalized, widespread, public aspect of Instagram, instead, making it easy to ensure that relevant users see relevant content a way to share cute cat pics with feline-friendly people. So what’s the big deal? Well, it instantly creates a way to connect with selected users on a more personal, more intimate, and more individual level. In fact, at its core, the service is simply a way of sending direct messages that include photos, videos and other posts to friends. There’s nothing particularly unusual or groundbreaking about Instagram’s direct messaging feature.
You may also want to download our free Instagram Direct Message Templates for Business! Statistics like this are now posing an interesting question: should businesses be putting all their eggs into one (particularly strong) Facebook basket, or should they be branching out and discovering alternative communications options?įor example, are Instgram direct messages going to present themselves as a viable advertising space for marketers? And, will they take over Facebook’s focus on their Messenger ads? In fact, one of the most likely contenders to knock Facebook from its top spot as a direct message platform is sister-network Instagram, which the New York Times has lovingly referred to as ‘Facebook’s next Facebook’ ever since the platform grew by a whopping 100 million users within just a 6 month window during the first half of last year. We’ve already taken a look at Facebook Messenger for businesses, but while Facebook is still very much the king of social media, it’s certainly got a few little princes and princesses keen to take the throne. Today, most of us are using free, fast, and fun options like Google Hangouts and Whatsapp, although businesses are showing a trend for sticking to services by social media networks. Messaging services have come a long way from the homing pigeon and the early days of AIM, thank goodness!
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